Tahoe Business Expo

Understand/Develop Your Blue Ocean Strategy

The single biggest reason that businesses fail is that they’re unable to find a niche. They open a dry cleaner, landscape business or hair salon that is not positioned any differently than their competitors.  The concept behind positioning is simple: Find a hole and fill it (Blue Ocean).  The more clearly you telegraph what makes you a better choice (offering more benefits, advantages, and bottom line payoff), the more often they’ll choose you over your competition. You need to create maximum real and perceived advantages in your prospects and client’s eyes and minds at all times. This engaging, interactive and mind-blowing presentation will help you understand why what you think it means to be “different” and “unique” is not what your Customer thinks it means. And that’s why…Until you know what being “different” really means, you can’t see what it will take to be different.