June 2016 – Why Keep Records?

People in business usually fall into one of two categories – those who are fascinated with numbers, and those who are frightened by them. Take heart. Numbers are neither magical, mysterious, nor menacing. They merely reflect decisions you have already made in your business. Every decision leads to a number, but numbers themselves are not decisions.

If you want to sustainably succeed in business, you must learn how to identify and diagnose the activities which are sabotaging your financial results and then know how to correct those mistakes so that the results you desire can be achieved. Said another way, it’s not how much you make, it’s how...